Everyone uses Social Media these days, how can you afford not to? Some work better than others, and it can depend on what type of business you have or what niche your are trying to cater to.
The Social Media networks that work well for some don’t necessarily work for others. In this article I am going to discuss the ones that I use and how they have impacted me.
Four Questions You Should Be Asking Yourself
When using social media marketing there are a few questions you should ask yourself.
- Where is my audiene?
- Where are they most active?
- Were are they searching?
- Which social media sites are right for me?
You need to determine who your audience is. Who do you want to buy your products? These are the people you are wanting to attract to your blog.
Find out which social media network these people are most active on. It could be one, two, or many. Most people may have a Facebook account. They might also have a Twitter account, Pinterest and so on. You want to be active on as many social sites as you can without killing yourself.
Your audience could be searching anywhere, but odds are, they are using Google, as it is the most widly known. This being known, you may want to include Google+ as one of your social media sites.
Your business niche comes into play now. What information are you providing, in what niche, to your customers to attact them to your blog?
Someone my tell you to join a particular site as it works for them, but don’t be fooled by this. [clickToTweet tweet=”It takes a lot of time to put these sites all together and even more time consuming to maintain” quote=”It takes a lot of time to put these sites all together and even more time consuming to maintain”].
So, unless you have someone that can just do the social media marketing for you, I would not waste a lot of time on the ones that don’t historically work for you.
You could work on one at a time. For example, for me, I gave Facebook a pretty good shot. I knew they were the ones with the biggest users, so I though, largest audience, but Facebook didn’t turn out to well for me. Thats ok, it still could work for you.
My Four Social Media Networks
There are four social media networks that I use on a regular basis, and if you were to you go to my website, @robswebdesign.net, you would see the links to follow me to those sites.
First would be Facebook. It is not my best one for social media traffic, but it has to be listed, as it is one of the top four Social Media sites according to Statistic Brain Research Institute. According to them, Facebook has over 1.3 billion users, and nearly half of these users are active everyday. So, again its hard to ignore those numbers.
I personally have not done that well on Facebook. I think it could just be the niche that I am in, but other businesses have done well, so I think you have to put yourself out there on Facebook and just see what happens. Some of your customers will probably be on Facebook, so you need to have that exposure.
Second would be Google+. I personally believe that Google+ is a much better network for businesses. I mean, if nothing else, they are owned by Google, and anything that gets posted to Google+ will show up higher in the search results.
I remember reading somewhere about a comparison between Facebook and Google+, and it stated that you wanted to use Facebook to connect with people you already knew, like friends and family. But, with Google+ you are trying to connect with people you don’t know yet.
And I can attest to the fact of meeting new people with Google+. I have made a ton of more connections with Google+ than with Facebook. My engagements have been much higher as well.
I know there are a lot of changes going on right and it seems like there is some uncertainly at Google+. But I think they will come out of it stronger than ever.
As of this writing, Google+ was the second largest social media network with over 359 million active users. Obviously, not as big as Facebook, but I don’t necessarly believe that more users equal more engagement. And thats really what it’s all about these days. How much engagement you have on your social sites. I can tell you, for me, I get the most engagement on Google+ and Twitter.
This leads me into the next social network that I use, Twitter. It comes in third with 215 million active users.
I was not a big fan of Twitter until recently. I just never understood how it worked before. But now I can already see the potential for my business with Twitter.
To make Twitter work, you have to tweet all the time. What this means is that you have to tweet almost every half hour, 24 hours a day. There is so much information that goes through the Twitter feed, that your tweet could be missed, hence the need for tweeting all the time so that someone may eventually see your tweets.
I have to admit that tweeting every half-hour is pretty aggressive, but at least tweeting on a regular basis, several times a day, will get you noticed, and also get you more follower’s.
Fourthly, the last social network that I use in Pinterest. As of today, I have over two thousand pins on 38 boards. Pinterest has about 20 million active users.
According to an eariler study, Pinterest became a more sharing platform than email. Earlier in its life, Pinterest got tagged with being a social platform for women. At first that was true, but now women account for only half of the users on Pinterest.
I know the first time I found Pinterest, and starting “pinning,” I was amazed that how addictive it was. Once I did all the things that is recommended to set up your Pinterest account, I started pinning other peoples pins and it really took off. I sicnificantly increased traffic to my blog by using Pinterest.
Well there you have it. The four social media networks that use:
I am eventually going to start using YouTube. I am just not there yet in my stage of development of my blog. I plan to start making video tutorials, and that is when I will start using YouTube.
What Social Media Networks Do You Use?
I hope you enjoyed this article about the Social Media networks that I use. I just want to say, that these four that I mentioned, are the ones that I decided to use personally.
The ones you use may be similar, or different. You have to find and use the ones that work for you. There are a lot of others out there, I just decided to focus my energies on these four.
What Social Media Networks do you use? Which are your favorites? I would love to hear about them in the comments section below.
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