The Four Most Important Pages
While all the pages on your website are important, some of the pages on your website are more important than others. How you present these pages could determine how successful your website is.
4 of the most popular pages on any website are its Home Page, About Page, Contact Page and Blog and/or its Services Page.
You may say, but you’ve listed 5 Rob, but the reason why is that if whatever reason you decide not to have a blog on your site, then the Services Page becomes the next in line as most important.
In this article I will explain to your why they are the most important and how to optimize them for more effective use on your site.
What Does Optimize Mean?
You have probably heard or seen the word “optimize” before and it is most commonly used in phrases like “search engine optimization” (SEO) and “conversion rate optimization” (CRO).
The optimization that I am going to talk about is with user optimized pages. I believe your site should be optimized for the user, or your visitors, so that its easily readable giving them a good experience when visiting your site.
You want them to have a good user experience with your site so that they will return again and again.
So lets get started with your most important pages and how to optimize them.
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Your home page is the most important page on your site, but it may not be the first page your visitors see.
If they type in your web address, www.yoursite.com, then it will be the first page they see. But, they could be coming to your site for the first time because they found one of your blog posts. They may be reading your post and then decide to look around your site a bit.
They could then click on your Home Page, or most likely your About Page, as these are the two most visited pages after they have read your article and they are looking for more. Give it to them, make sure they have a clear direction on where to go next.
Your goal on this page should be to make your visitors feel welcome. You want to try to create a positive reaction to your brand.
You also need to have a clear message as to what you offering on this page. What can you do for your visitor? How can you make their life better? How can you solve their problem? If visitors have no ideal of what your site is about then they will leave your site and move on to a different one.
Your home page should give a brief introduction to your products and services. And importantly, it should encourage them to look around your site.
So, don’t stuff your Home Page with a lot of technical jargon that might turn visitors off. Entice them with a “call to action” button, or an opt-in section to encourage them to sign up for your mailing list.
Usually the second page that will get visited on your site, your About Page, is a reflection of you and who you are as a person and what you hope the audience with learn about you.
This page can make or break you as it determines whether your visitors will accept and connect with you. Whether they will believe you and trust you enough to buy from you.
The best thing about an About Page is it is an online representative of yourself. It’s the closest thing to being physically online.
Your About Page is where you tell your story. Who your are, what you want to do, tell them something personal about you that they can connect with.
Visitors coming to your site will care if they connect with you and your message—your story. That connection starts with the story you share on your About Page.
You want to give your visitors a way to get in touch with you, but your Contact Page is so much more than that. Here you should encourage your visitors to contact you about anything. Your visitors should feel like they have an open door.
You can also use this as an opportunity to define the type of work you do, the hours you work, or just wanting folks to say hi.
This could also be an opportunity to let your visitors know when you are taking on new clients. Presenting a sense of urgency along with openness, with show you as a one-of-a-kind source in your business.
You also could add a “call to action” on this page, maybe to explore another page on your site, like, your Services Page. Or too, you could give them another opportunity to sign up for your mailing list.
I can’t over emphasize how important a mailing list is. This is probably the topic of another article, but you want to give them multiple opportunities to sign up for your list by putting an opt-in form on each page.
This being a Contact Page, you want to give them a easy way to contact you. List all of the methods they an get in touch with you on this page.
You could give them an email address, phone number, SKYPE address, etc, but then ultimately a contact form. Make this form easy to use and fill out, and also give them options on the form to select items that they have questions about or want to know from you.
Any good contact form plugin will work, but I recommend Ninja Forms as it is very easy to use. See an example of a Ninja contact form below:
Don’t make the form overly complex, but you may want to give them the option to pick which one of your services that they have questions about.
These methods on your Contact Page are ways they can contact you and this is your first lead into getting them to come back to your site and become a potential reader and customer.
If you have a blog on your site, and I highly recommend it, then this could be a very important page for you and your visitors. This is where all of your dynamic content is. This is where you give insights and information into your business by writing articles that are helpful to your visitors.
Blogs can provide how-to information, advice or news about your business. Blog about the services you offer and why they are important. Have your comments enabled so that readers can express themselves and engage with you about your blog post. The more engagement you get on your blog, the higher the chance you will be contacted about a product or service.
You should write articles that focus on your business and what you provide, but in a way that is helpful to your readers.
When people are searching the web to find a solution to a problem, what comes up in the search results is usually blog posts. These posts usually have words in them that reflects something about what words they put into the Google search field. For example, “How to build a website.” Articles will come up that give advice on how to build a website.
The biggest thing about your blog is user readability. People should be able to read your article easily.
This can be done by using big bold headlines, shorter paragraphs, images, bullet points and whitespace.
You also want to use a font and font size that is easy on the eyes. You don’t want the font to be too small, that the reader has to squint to read it, but you also don’t want it to be too big that will turn the reader off to your article.
Take a look at a blog post that you have read recently and see what you thought of how easy or hard it was to read. And how long did you read it before you had to just stop and move on, or did you read it to the end. If you read it all, then most likely the author made good use of font and font size and designed it for best readability.
This is a important page for you if you offer products or services. This page is where you lay out all of the details on what you offer.
If you don’t have a blog on your site, then this page takes on that role of getting your information out.
If you do sell products and services then this page has to be correct. Make sure you have the most recent products or services on this page. If you have discontinued something, remove it and if you have added something be sure to add it to your page.
Service descriptions should be simple and easy to understand.
Put a link to your Contact Page here so that if there are any questions about your products or services then you can be contacted. You want your potential customers to engage with you. If they contact you about something, then your chance of a sale just went up.
The pages I talked about in this article:
- The Home Page
- The About Page
- The Contact Page
- The Blog/Services Page
Well I hope this article made it clear to you how important these pages are to your website. As important as they are, they need to be optimized for the reader so that they have a good experience on your site. And the better experience they have, the longer they will spend on your site.
So what do you think?
Do you have all of theses pages on your website? Are they optimized for the best user experience? Could they be improved?
How do your pages differ from what I suggested? I would love to hear all about this is the comments section below.
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